Branding
Biodiversity
The sustainable products and services provided by Indigenous and Local Communities have a high quality given the rules they follow to develop them in Natural Protected Areas.
They require support to have the best branding services like any products and services in their category.
This is an example of a complete Branding Biodiversity campaign designed for five sustainable businesses from the Monarch Butterfly Biosphere Reserve funded by the United Nations Development Program. It included facilitating workshops with the five groups for the naming of their brands, graphic design of logos and labels, stands and uniforms, web design for their online store, photography, and video production.
Graphic Design
& Photography
In this project, I developed a communication strategy to implement the Voluntary Conservation Areas in the State of Sonora.
It included graphic design, photography, and illustration.
Client: Wildlands Network - Agence Francaise de Development
Design Collaborations
The objective of this program I created as Director of Sustainable Businesses at the National Commission for Protected Areas was to strengthen the design skills and business capacities of the Indigenous groups through collaborations with designers of Mexico City. As a result, the groups got information about the market needs that would pay them a fair price for their handmade sustainable products.
They learned a methodology to price their products and established quality standards to revise their products before selling them.
They continue to sell their traditional crafts and collaboration designs to date.
